Author Name: Jay Thomas Willis
Book Title(s): Implications For Effective Psychotherapy With African-Americans; As Soon as the Weather Breaks; The Cotton is High; Born to be Destroyed; Paranoid but not Stupid; Why Black Americans Behave as They Do; Hard Luck; When the Village Idiot Get Started; Educated Misunderstanding; The Devil in Angelica.
Marketing Subject: Creative Marketing
Marketing is similar to writing in that you have to be creative in order to be good at it. It’s my estimation that, no one has ever done anything exceptional by following another person’s model. The best art or business comes out of being creative. No writer has ever achieved fame or notoriety by following someone else’s technique, or even using someone else’s voice.
For example, Robert Frost didn’t try to imitate Edgar Allan Poe’s style. They each had their own unique style. This example applies to any aspect of life. By the same token, Freud didn’t try to follow William James’s Model. There are countless examples of this process not taking place throughout history.
It’s good at the beginning of whatever your endeavors to follow a good model or design, until you establish your own. But to really come into your own you need to find your own voice, approach, or technique. Similar to writing, one has to search deep within his soul and come up with his own unique approach to marketing. Of course, it has been proven that some approaches work better than others, and it’s better to in some case stick with what works.
Writing also comes out of one’s unique experiences in the world. Your marketing will have to come out of your life experiences as well. This means that you will have to know your business community, city, yourself, and your world, in order to come up with unique approaches. Everyone’s community, experiences, and situation are different. You will have to relate to this uniqueness in order to make the most of marketing approaches.
Whatever you do, you can’t sit back on your posterior and hope that good things will happen to you and your book, you have to be aggressive. If you have thought enough of the book to write it, you must get up and utilize every creative spark within you, in order to market your book. It’s not always easy in this life, but you must go deep inside yourself at every opportunity. Also, you will be rejected if you are the normal human being, you have to find a way to bounce back and make the most of your situation. As a friend once said, “The more rejections you get, the closer you are to an acceptance.”
To be successful at marketing your book you will have to be creative.