VP of Author Services, John F. Harnish, October 5, 2010:
As it has been said so many times, in so many, many ways, writing is a very lonely form of creative expression. The silently solo art of conjuring thoughts into reflective words appearing on the printed page has rendered a significant number of writers to become rather introverted by their isolated writing habits. Some folks would say they don’t get out much!!!
Book futurist, Dan Poynter, was one of the first international authorities on successful book publishing to identify and address the unique needs of introverted writers. His interactions with tens of thousands of authors, during his frequent globe-trotting adventures, have confirmed prevailing introverted traits in most writers.
The dictionary defines an introverted person as tending to be shy and quiet, or ill at ease in front of a group and fearful of public speaking, In addition to – or perhaps as an explanation – the writer person is often perceived as being self-absorbed and uninterested in other people and events happening in the world around them.
Dan’s observations nailed the shy, reserved qualities of many writers; however, apart from the creative curse of at times becoming immersed in the solitude of personal expressiveness, writers are acutely aware of other people and the world around them because that is what they frequently write about.
Writers write to inform and entertain readers with their wordsmithing skills for telling the story. The entertainment aspect in this brave new world of book publishing and self-promotions by the author, increasingly involves speaking to groups interested in learning more about the author’s book.
Some authors avoid the hassle of public appearances by making a video to broadcast their book pitches across the vastness of the Internet via YouTube, Google, FaceBook, etc. Other authors prefer face-to-face time with small groups of potential customers for their books. The best way to learn about folks most interested in hearing about your book is by contacting your local library. Special topic reading circles often meet at libraries and they will usually welcome visiting authors. It’s amazing how fears of public speaking fade away when you’re talking with a gathering of neighbors, friends, and strangers at the library.
Often times, seemingly shy authors are magically transformed into dynamic presenters when they have the opportunity to talk about their book and answer questions on the topic or genre. They know the book completely and are comfortable talking about the insight they gained while researching the topic.
Dan Poynter urges writers to get the book inside them out there in a printed form. After the book is published, the author needs to reach out and talk about their book. It’s the buzz generated by the author that stimulates book sales – and that’s a fact.
-John F. Harnish