Opyrus Blog for Authors and Writers

Published On Aug 13, 2018

Amazon Ads: Best Tips for This Book Marketing Powerhouse

Authors in all genres are finding the newest marketing powerhouse is right in front of them: Amazon ads! Positioned right on the page of other, similar books, these ads work the same way as the treasured "also-boughts," targeting the exact...

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Published On Nov 13, 2014

Tips For Introverted Self Published Authors To Make How-To Books Shine

For those who derive their living and/or passion from writing it is nothing new to have discovered that you or others are simply shy. Fortunately for the introverted and self published author, the same global internet that serves as a portal for...

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Published On Sep 27, 2014

How to Engage and Market with Your Book Subtitle

Authors agonize over what title they can offer to engage their readers and sell the story, but the problem with a catchy title is it can be misleading. Consider for a minute Gone with the Wind. Does that title convey that this is a book about...

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Published On Sep 27, 2014

5 Tips to Hit a Bullseye on Your Cover: Your Book's First Impression

You can't judge a book by its cover. Well, yeah, you can, and millions of readers do it every day online or in the bookstore when deciding what new books to buy. You can write the best new novel of the decade, but if it doesn't look attractive...

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Published On Sep 27, 2014

5 Capabilities Your Author Website Can't Do Without

Your author website is your base of marketing operations. You may decide to use Twitter over Facebook, love Pinterest and dislike Instagram, but every serious author needs a website to keep in contact with their fans and prospective readers. Do...

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Published On Sep 27, 2014

3 Great Ideas to Make Your Back Matter Work for You!

Almost every single reader looks for it, but many writers don't even bother to include it. It's the back matter, and it can be one of your most powerful marketing tools. Those random-looking pages that come after the end of the book can help to...

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Published On Sep 27, 2014

10 Quick Ways to a Become Famous in Your Genre: Author Discipline

Readers are creatures of habit. They'll pick up a Stephen King or John Grisham book and buy it, just because they've read and liked earlier books by the same author. They're a known entity; King with his horror and Grisham with lawyer thrillers....

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Published On Sep 27, 2014

1 - Surefire Way to Hook Your Readers for Life: E-mail Marketing

Like with any other retail business, the key to making massive sales with eBooks, print or audio books is with repeat customers. When self-publishing building your fan base and finding those loyal readers who buy everything you write as soon as...

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Published On Sep 27, 2014

3 Unusual Book Marketing Methods That Really Work

You've used all the usual book marketing methods: Facebook pages, GoodReads account, Twitter, and even Pinterest. Your book is selling, but you could do a lot better. It's time to kick your marketing into another gear. People are bored with the...

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